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Hey, I've got a great idea! Let's take an IP we've been sitting on so long everyone's forgotten about it, and let's make a new game in the series. Except let's not call it Syndicate 3 or anything like that; instead, let's just drop the suffix altogether like they did with Sonic the Hedgehog. Because, um... I guess the whole point of holding on to the name forever was so that we could cash in on an established audience, but fuck that. The only people who play video games are 12-year-old boys, right? And also by the way let's make it a FPS, even though that would be a totally different kind of game, inherently unfaithful to the rest of the series, just because FPS is what we think the kids want right now. Maybe the only people who will recognize and remember the IP will just go along with it instead of being insulted. Or maybe the IP will be strong enough by itself that those people will buy it anyway because they're stupid. Like with that Transformers movie, yeah! Maybe the game won't go straight to the bargain bins and used bookstores for $5. Maybe it won't be a big financial loss for EA, a company that's supposedly been around for 30 years and therefore should've been able to predict all of this.
Maybe.
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